The OA Team was first established in early 2013 as Orchidea Associates by Rachel Louis, who after enjoying rewarding roles at The Dorchester, Maybourne Hotel Group and InterContinental London Park Lane, had a vision of a refined hotel sales representation company. One that truly understood the problems that hotels face every day and in turn, be a partner to tackle these challenges in the sales plan and deliver both long term revenue success and an elevated position in the UK.

Jenny James joined a couple of years later following senior sales positions at The Dorchester, Coworth Park and 45 Park Lane as well as being part of the Firmdale Hotels London team for 5 years.

Our name is taken from the elegant flower the orchid which despite having a difficult reputation to grow, is able to thrive in the most challenging environments. The understanding of the needs of an orchid’s roots enhances and magnifies its life as an exotic flower. We view our partners (both hotels and clients) in the same way – a respect of what happens ‘beneath the soil’ including their history, story and what makes them unique to all the other plants and flowers out there.

The OA Team – above & beyond sales representation for unique hotels & unforgettable places.